What is your competitive advantage? And is it the right one? My colleague, George de los Reyes and I discussed this subject on one of our recent podcasts. You can listen here. We examine the different ways organizations can compete – price, product or customer experience. We’ll help you decide which is best for you.
Determining your competitive advantage is a key element to your corporate strategy. You have to be certain about what you do better than you competition. And the entire organization must rally around your unique advantage.
During our podcast, we’ll hear from some of the top sales and marketing leaders. They will share their views on how to select the correct competitive advantage. They’ll also answer tough questions such as, does the marketplace validate your competitive advantage? Are you aligned to deliver on the advantage? And what happens when your competitive advantage begins to fade?
Too often many executives do not proactively define their advantage. They leave it up to their customers. When left to their own devices, customer will always choose price. Or organizations try to compete on all levels. They try to be all things to all people. Both are very risky. Instead, set your organization up for the best chance of success. Start by listening to this podcast. You will learn how to determine and align to your competitive advantage.