Do you ever wonder why some companies make their number every year? And why others struggle with consistent performance? We dive into some very compelling reasons in this episode of our show.  My cohost Dan Perry and I will discuss an important tool used to get companies into strategic alignment. Why does strategic alignment matter? Because it’s what the top 10% of companies do differently. It’s what allows them to consistently make their number, year in and year out.


During the episode we will explain the Revenue Growth Maturity Model and its 5 levels.  From level 1, Chaos, all the way to Level 5, Predictable. We’ll explain in detail what each level means. And we’ll also explain how to plot your organization on the model.


Additionally, we’ll explore the benefits of moving upwards along the Revenue Growth Maturity Model. For example, we’ll discuss how you can reduce your customer acquisition cost by 26%. And we’ll examine why level 5 companies have increased their customer lifetime value by up to 30%.


In the end companies that are strategically aligned have a 96% chance of exceeding top line performance. This alignment is a critical piece to hitting your number. By plotting your organization on our model, you will have a better idea of where you stand. And how to get better. Click here to watch Dan and I discuss how to use the Revenue Growth Maturity Model to determine if you will make your number consistently.


Eric Estrella

Helps clients grow by creating innovative go-to-market strategies.

Eric specializes in helping clients solve some of the most prevalent go-to-market problems in today’s complex selling world. He is an expert in many industries including software, telecommunications, ecommerce, manufacturing and technology. He helps them align strategies and develop go-to-market programs to lower the cost of customer acquisition and increase customer lifetime value.


Recently he developed corporate, product, marketing and sales strategies for an emerging telecommunications solution provider that resulted in a quadrupling of revenue and EBITA in two-year span.


Eric’s background in strategy, sales operations and enablement allows him to provide thought-leadership in emerging best practices in sales and marketing.

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