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September 1, 2018
When Is a 100 Day Plan Not the Right Next Step After the Deal Closes?
By: SBI
Purchasing companies comes with an expectation of a rate of return on a timeline. The 100 day plan is a generally accepted strategy and process for long-term value creation. 5 primary 100 day program objectives are captured here in this article: 100 Day Plan Objectives.
Some amount of due diligence went into purchasing the asset. The general feeling is that there is enough understanding of the business, this is not as difficult as it seems, and the clock is ticking. But before time, money and people are sunk into the project, take a step back and truly assess the business.
Fail Fast, Fail Slowly, or Build for Growth
Two of the critical components to building and/or turning around a company are:
Without both, the chances of success are limited.
Spend Time Assessing the Asset from the Inside
Private Equity firms buy and sell companies as a regular cadence of the business. It has been done before with success and that experience helps increase probability of future success. However, an outsider rarely knows the nuances of the business from the outside. Maybe there was exhaustive research done on justifying the purchase, but it is still from an outsider’s perspective. As an operator of the company, there is ample more access to learning and understanding the business from an intimate perspective.
Having a bit of time and access to internal and external resources is a major asset. Taking time to truly assess the realities of the inter workings and what strategy has the highest probability of success. It’s the ready-shoot-aim vs. the ready-aim-shoot syndrome. The 100 day plan does not need to be written on Day 1. The 100 Day plan is critical but make sure it is the right plan. And it is equally critical the right people exist to execute on the plan.
The SBI Company Assessment
The SBI Revenue Growth Methodology is designed to look at all aspects of a company’s go-to-market strategy.
In a short period of time, SBI assesses critical functions such as:
If any of these 6 examples are out of alignment, the chances of success rapidly decline.
These are just a small handful of critical insights needed before putting in the 100 Day plan. Walk before running. Spend time assessing the business from the inside before executing on a plan without all the information.
Additional Resources
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