So big, that my colleague Ryan Tognazzini and I recently discussed this subject on our show. You can watch here.


Using the right data to gain strategic alignment is mission critical to success. Yet often, leaders struggle to capture the right data and use it to make informed decisions. We will explore why this is the case, and how you can avoid similar mistakes.


We’ll discuss topics such as, why you need both internal data and market data. And why tracking only lagging metrics will set your team up for failure. We’ll share our experiences in the field and uncover how our clients were able to improve revenue using data. We’ll dive even deeper and consider how big data effects your company’s maturity. The right data can propel your organization forward. How? By using accurate data to make strategic decisions across all functions in the company. And finally, we’ll cover how to develop a great data plan. We’ll discuss what steps you can take immediately to build your data strategy.


Big data is here to stay. And it’s a cycle that never ends. If you take your eye off the ball, your data will get dirty, old and lose credibility. Stay ahead of the curve by watching this episode. It will help you use data to gain strategic alignment.



Scott Gruher

Orchestrates and designs the perfect project strategy, one engagement at a time, to ensure that every SBI client makes their number.

Scott joined SBI in 2010 with years of hands-on experience in sales leadership and enterprise selling. Since his arrival, he has helped dozens of organizations dramatically accelerate growth, from Fortune 10 organizations like Phillips 66 to fast-growing cloud service organizations like InfusionSoft. Scott specializes in cross-functional alignment. He helps leaders align around the growth goal and design the right processes to bring the strategy to life. His unique combination of real world experience and a pragmatic approach to problem solving have made him one of SBI’s most demanded resources.

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