One of the main tasks given to marketing is content design. Creating compelling content that moves prospects to action is critical to your marketing strategy. Yet, this is easy to say and hard to do. I recently moderated a discussion with Mike Drapeau, Partner, and Kevin Avery, Senior Consultant at SBI. We addressed this topic in detail here. And answered the question marketing leaders are constantly asking themselves. How can you continually feed the content beast?


During the show, we will solve some of the key issues marketers suffer from such as:


  • How to create content that your audience will notice.
  • How do ensure sales effectively uses the content created by marketing.
  • Why field marketing can and should influence your content creation efforts.


Content production is a key piece to a successful marketing strategy. As a marketing leader, you need a content production and execution plan. And your content strategy must align with the needs of both marketing and sales. It should be a point of agreement and collaboration between the two. Ultimately, you have to set your internal customer, the sales team, up for success. If you want to hear how, start by listening here.  Mike and Kevin will debate some of today’s best content strategies.


Christina Dieckmeyer

Helps SBI and their clients make their number.
Learn more about Christina Dieckmeyer >

Christina has been with SBI since 2009. She is an experienced marketing leader focused on helping SBI and their clients make their number. Christina is responsible for executing the operating plan for SBI’s marketing department by allocating resources efficiently to drive revenue. She drives the execution of SBI’s marketing strategy by building demand for our services, aligning with SBI’s corporate strategy and setting the sales strategy up for success.

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