Why Field Marketing is on the Hook for 40% of the Sales Pipeline

People buy from people. Ultimately, there is no substitute for face time. This means organizations need a world class field marketing program. SBI recently interviewed Kim Salem-Jackson, the senior vice president of worldwide field marketing at Informatica about this topic. Listen as Kim shares her experience and insights on the subject of field marketing.

Informatica is the number one provider of data integration software, with over 5,000 customers. And Kim has over 15 years’ experience in the discipline of field marketing. During the interview, she will answer key questions such as:

• What role should field marketing play when it sits between corporate marketing and field sales?
• How should you determine the goals of the field marketing team?
• Who should drive the initiatives of the field marketing team?
• How should you build an annual plan for the field marketing department?
• How should field marketing partner with the sales team?

   

At the end of the day, enterprise organizations need to have a great field marketing program. It will allow your reps to increase face time with customers and prospects. Listen to hear how Kim has properly developed, and executed her field marketing strategy. Help your marketing plan get field level execution to maximize lead flow.