Data is everywhere. Channels are exploding, and technology is constantly changing. Marketing leaders now require detailed reporting in order to make data-driven decisions. And this requires the help of a “right hand”, otherwise known as marketing operations. My colleague, Mark Synek, and I recently spoke with Scott Brinker, the author of cheifmartec.com. Watch as Scott discusses marketing strategy, and specifically the intersection of marketing, technology and management.
We will start the discussion by clearing up the confusion around the role of marketing ops. Scott explains why, though the role has been around for a while, it has recently exploded. He’ll also discuss the many challenges that organizations face when thinking about and developing marketing ops.
Next, we’ll continue the show by exploring how to set objectives for the marketing ops team. How should marketing leaders correctly set the objectives and develop an executable data plan? And finally, Scott will touch on the topic of marketing technology. He will explain what stands between marketers and the ability to effectively leverage marketing technology.
Finally, Scott will end the show with critical insights for marketing leaders who are trying to evaluate their needs for ops and systems. Watch as Scott walks our audience through how to develop and execute a marketing operations plan. After watching, if you’d like to take the next step, download our workbook, How to Make Your Number in 2017. It’s our 10th annual workbook that serves as the guide for sales and marketing leaders with aggressive revenue growth goals.