Misaligned strategies can cause you to miss your revenue growth goal. Instead, your organization must be in alignment across all functions. Listen as my colleague, Ryan Tognazzini, prinicipal at SBI, and I discuss what it means to be in strategic alignment, and how it impacts your ability to make your number.
During the show, we’ll discuss topics such as:
- Communication issues that keep the different functions in misalignment.
- Detailed examples of the importance of strategic alignment, such as the impact on the product, sales and marketing teams.
- The description and purpose of SBI’s revenue growth maturity model, and how to plot your company on the scale.
- How strategic alignment impacts your allocation of resources, and how to measure your results against your budget.
The best way to systematize revenue growth is through alignment across the organization. Those without it are 4x more likely to miss their number. Listen to our insights and advice on how to best ensure your company has attained strategic alignment. If after listening, you need more help, download our 10th annual workbook, How to Make Your Number in 2017. It’s for executive leadership teams inside of companies with aggressive revenue growth goals. And it’s your ticket to a great 2017.