Misaligned strategies can cause you to miss your revenue growth goal. Instead, your organization must be in alignment across all functions. Listen as my colleague, Ryan Tognazzini, prinicipal at SBI, and I discuss what it means to be in strategic alignment, and how it impacts your ability to make your number.


During the show, we’ll discuss topics such as:


  • Communication issues that keep the different functions in misalignment.
  • Detailed examples of the importance of strategic alignment, such as the impact on the product, sales and marketing teams.
  • The description and purpose of SBI’s revenue growth maturity model, and how to plot your company on the scale.
  • How strategic alignment impacts your allocation of resources, and how to measure your results against your budget.


The best way to systematize revenue growth is through alignment across the organization. Those without it are 4x more likely to miss their number. Listen to our insights and advice on how to best ensure your company has attained strategic alignment. Leverage the How to Make Your Number in 2018 Workbook to access a revenue growth methodology to hit your number quarter after quarter, and year after year.


Scott Gruher

Orchestrates and designs the perfect project strategy, one engagement at a time, to ensure that every SBI client makes their number.

Scott joined SBI in 2010 with years of hands-on experience in sales leadership and enterprise selling. Since his arrival, he has helped dozens of organizations dramatically accelerate growth, from Fortune 10 organizations like Phillips 66 to fast-growing cloud service organizations like InfusionSoft. Scott specializes in cross-functional alignment. He helps leaders align around the growth goal and design the right processes to bring the strategy to life. His unique combination of real world experience and a pragmatic approach to problem solving have made him one of SBI’s most demanded resources.

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