6 keys to reduce the frustration of the CEO.

Regardless of industry, implement these 6 keys to reduce the frustration level of the guy in the corner office. Understanding how to connect to the corporate strategy will reduce frustration. It’s difficult to grow revenue faster than your industry’s growth rate and faster than your competitors. Leverage the How to Make Your Number in 2018 Workbook to access a revenue growth methodology to hit your number quarter after quarter, and year after year.


  1. New Products— The CEO’s number 1 job is to make investment decisions. In doing so, he bets that the time and money spent on developing market leading products will generate a return.  Equip the team to land a beach head account that can sing to the rest of your customers and prospects about the quality of the new product. Give the CEO a victory for the April board meeting.


  2. Sales Strategy— The CEO has received approval on the 3 year plan from the board. He is looking for his VP of Sales to design a well thought out sales strategy that can deliver on this promise. Bring him a strategy that is tailored to the maturity level of the sales force.


  3. Dashboards There is data and then there is informative data. Why does it take you days to give him a report on the business? If you are world class, the CEO (and the entire executive staff for that matter) is viewing the dashboard in the CRM. Yes, i said in the CRM.


  4. ROI You have asked for budget to make improvements in the sales force or hire more staff. Show the CEO the leading indicators and have the courage to pull the plug on something that is failing. But whatever it is you spend money on, measure the ROI with early leading indicators vs. waiting for the lagging indicators.


  5. Courage Proactively make some tough Q1 decisions. Quit trying to run for office; you got elected. The CEO wants a sales leader who is respected by the sales force. When he travels in the field, he wants to hear a few people comment that his sales leader is tough minded and expects a little too much. This is music to his ears.


  6. Evolution Are you pushing the envelope on bleeding edge ideas? Or are you trying to recycle the same plan from the last 3 years with a different shade of lipstick? How many hours of self development did you have last year and what sales best practices did you bring to the team? The view only changes if you are the lead dog.


If you are looking to benchmark yourself against the best executive sales talent check out the background of some of the best VPs of Sales Here. You can only begin to improve with the end in mind.


If you would like to spend some time with me on this subject, come see me in Dallas at The Studio, SBI’s multimillion dollar, one-of-a-kind, state-of-the-art executive briefing center. A visit to The Studio increases the probability of making your number because the sessions are built on the proven strength and stability of SBI, the industry leader in B2B sales and marketing.


The Studio Executive Briefing Center




Matt Sharrers

Leads the firm's focus on the CEO’s role in accelerating revenue growth by embracing emerging best practices to grow revenue faster than the industry and competitors. 

Matt Sharrers is the CEO of SBI, a management consulting firm specialized in sales and marketing that is dedicated to helping you Make Your Number. Forbes recognizes SBI as one of The Best Management Consulting Firms in 2017.


Over the course of nearly a decade at SBI, Matt Sharrers was an instrumental early partner guiding SBI as the Senior Partner. Matt’s functional responsibilities included acting as the head of sales where he led SBI’s double-digit revenue growth, and was responsible for the hiring function to build SBI’s team of revenue generation experts.


Prior to joining SBI in 2009, Matt spent eleven years leading sales and marketing teams as a Vice President of Sales. Matt has “lived in the field.” As a result, he is the foremost expert in the art of separating fact from fiction as it relates to revenue growth best practices. CEOs and Private equity investors turn to Matt’s team at SBI when they need to unlock trapped growth inside of their companies.



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