We’ve all witnessed a bad product launch. The product team is stressed. Marketing is worried they won’t have enough leads for sales. And sales feels completely unprepared. Does this sound familiar?

 

If so, click here to watch our video podcast on how to avoid this predicament. We’ll outline how to effectively launch your new products. The success of the new product sits with the entire organization, not just the product team. All functions must be aligned in order to deliver on the business objectives. We’ll discuss how to get there.

 

During the show, my co-host George de los Reyes and I will interject the opinions of top executives.  You’ll hear from CEOs on why the interlock process is critical when launching and driving new products. You’ll also hear from sales and marketing leaders to understand their departmental needs. For example, the marketing team needs the right messaging for the launch to be successful.  And the products will not sell themselves. What will the sales team need to convert possible buyers into revenue?

 

Successfully launching new products is key to revenue growth. Get it wrong, and you’ll miss your number. To get started, watch our video podcast here. It will help you determine if your organization is strategically aligned. And ultimately, ensure you get it right when launching your products.

ABOUT THE AUTHOR

Matt Sharrers

Leads the firm's focus on the CEO’s role in accelerating revenue growth by embracing emerging best practices to grow revenue faster than the industry and competitors. 

Matt Sharrers is the CEO of SBI, a management consulting firm specialized in sales and marketing that is dedicated to helping you Make Your Number. Forbes recognizes SBI as one of The Best Management Consulting Firms in 2017.

 

Over the course of nearly a decade at SBI, Matt Sharrers was an instrumental early partner guiding SBI as the Senior Partner. Matt’s functional responsibilities included acting as the head of sales where he led SBI’s double-digit revenue growth, and was responsible for the hiring function to build SBI’s team of revenue generation experts.

 

Prior joining SBI in 2009, Matt spent eleven years leading sales and marketing team teams as a Vice President of Sales. Matt has “lived in the field.” As a result, he is the foremost expert in the art of separating fact from fiction as it relates to revenue growth best practices. CEOs and Private equity investors turn to Matt’s team at SBI when they need to unlock trapped growth inside of their companies.

 

 

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