Growing revenue faster than your industry’s growth rate and faster than your competitors is difficult to do quarter after quarter, and year after year. SBI released our 11th annual research report, How to Make Your Number in 2018 to help you increase the probability of making your number.
The easiest, safest, and most enjoyable way of “making your number,” is by implementing emerging best practices. We have codified these emerging best practices into a single methodology you can implement at your company. It is called the Revenue Growth Methodology, or RGM for short, and it is explained in great detail in this workbook.
Apply the RGM to your business, and you will “make your number” and become a market leader.
Emerging Best Practice
An emerging best practice is a method being used exclusively by market leaders. They are not being used by everyone. Emerging best practices are powerful differentiators that cause revenue growth to accelerate.
A best practice is a method used by many, if not all. Best practices are not differentiators and do not cause revenue growth to accelerate. With many executives implementing the same best practices, often in the same industry, their ability to create market leadership does not exist.
Standard Operating Procedure
Standard Operating Procedures are different than emerging best practices, and different than best practices. SOPs are industry standards. They do not cause revenue growth to accelerate. However, if not in place, they may cause revenue to decline. Think of them as requirements.
Have expectations gone up and left you wondering if you can make your number? Here is an interactive tool that will help you understand if you have a chance at success. Take the test to rate yourself against SBI’s sales and marketing strategy to find out if:
- Your revenue goal is realistic
- You will earn your bonus
- You will keep your job