Speakers: Mark Yardley, VML | John Staples, Mark Synek, SBI



Your marketing strategy is a critical piece to the revenue growth puzzle. Ignore it, and you will miss your number. We recently interviewed Mike Yardley, the chief integration officer at VML, a global marketing agency, about this topic. Listen as Mike shares his views on how to assess whether you have the right marketing strategy in place.


During the interview, Mike will tackle topics such as:


  • How to define a successful marketing strategy.
  • How to determine the marketing team’s objectives and KPIs.
  • How to properly plan for and develop your marketing strategy.
  • How to perform a gap analysis of your current marketing department.
  • Why the right talent is key to effectively executing your marketing strategy.


Many times marketing leaders struggle to develop and execute their marketing strategy. Without a clearly defined operation plan for the marketing team, they will continue to feel frustrated, and lose revenue. Listen as Mike explains how to avoid this situation, and ensure your marketing strategy is on track to contribute to revenue growth.


Leverage the How to Make Your Number in 2018 Workbook to access a revenue growth methodology to hit your number quarter after quarter, and year after year.


John Staples

Leads teams of highly qualified experts, all relentless in their pursuit of helping you make your number.

John is the global leader of SBI’s account management business unit. As such, he and his team help clients across 19 verticals drive top line growth and operational efficiency in sales and marketing.


John’s marketing, sales and product expertise span a multichannel strategic approach. He has an unyielding focus on strategic and key account development, which enables strategic alignment between all functional team members in order to reduce acquisition cost and increase lifetime value.


His broad experience in sales, marketing, product and engineering allows him to bring a unique problem solving approach to his team and clients. As he has discovered through decades of experience, clients are often distracted by the symptoms of a larger problem and overlook the root cause of it.


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