As a marketing leader, you must have a solid content marketing strategy in place. How can you consistently create compelling content that your audience cares about? Watch here as we speak with Toby Murdock, CEO and co-founder of Kapost. Kapost is a marketing software that helps marketers organize and structure their content marketing efforts in order to drive revenue growth. Toby will share with our audience his insights on the foundation to a successful content strategy.

 

During the episode, Toby will discuss determining an organization’s brand promise. And how to ensure it is validated through your content. He will also explain how to determine when, where, and how your buyers are consuming your content. Toby will discuss why these insights must feed into your overall content marketing strategy.  

 

We will also dive into content production. Toby will explain how to best create a content production schedule that aligns with your marketing objectives. He’ll also discuss content distribution, and how to best get the content into the hands of your buyers. Finally, he’ll touch on the importance of consistent testing and improvement of content. He’ll explain the best, and easiest, way to accomplish this.

 

Content remains king, and as CMO you must ensure you have a sound strategy in place. Watch here as Toby, a seasoned expert on this topic, explains content marketing. By watching, you will gain insight into how to successfully develop and execute your content marketing strategy.

ABOUT THE AUTHOR

John Staples

Leads teams of highly qualified experts, all relentless in their pursuit of helping you make your number.
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John is the global leader of SBI’s account management business unit. As such, he and his team help clients across 19 verticals drive top line growth and operational efficiency in sales and marketing.

 

John’s marketing, sales and product expertise span a multichannel strategic approach. He has an unyielding focus on strategic and key account development, which enables strategic alignment between all functional team members in order to reduce acquisition cost and increase lifetime value.

 

His broad experience in sales, marketing, product and engineering allows him to bring a unique problem solving approach to his team and clients. As he has discovered through decades of experience, clients are often distracted by the symptoms of a larger problem and overlook the root cause of it.

 

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