The Impact of a Third-Party Perspective on Customer Experience
November 12, 2019 – As CEOs and CMOs continue to invest in customer experience programs, many are starting to build internal teams responsible for measuring and improving CX.   Brad Christian, Chief Customer Officer of Market Force, challenges this approach.   In this interview segment, Brad unpacks why ...MORE >

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Positioning Your Team for a Championship Run
October 31, 2017 – We have some interesting results from our . The number 1 area where CEOs, CMOs, and CSOs agree is on the importance of Market Segmentation. This may sound like a small thing, but it sets the stage for success. While there ...MORE >
Multi-touch Revenue Attribution: Quantify Marketing’s Impact
July 22, 2017 – As marketers, we spend countless hours on understanding our buyers and their journey toward making a purchase. Along their way, we meticulously identify the actions they take, the questions they ask, and the content they read.   At every step we ...MORE >
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