The Four Phases To Market Research

Phase 1: Market Segmentation

Divide the broad target market into subsets of buyers who have common needs, priorities and solution options.


Phase 2: Account Segmentation

Analyze which accounts in your market are going to generate the most revenue over the shortest period of time.


Phase 3: Buyer Segmentation

Research how buyers in your accounts make purchase decisions.


Phase 4: User Segmentation

Understand the market problems that exist for users in your accounts.