The Four Phases To Market Research
Phase 1: Market Segmentation
Divide the broad target market into subsets of buyers who have common needs, priorities and solution options.
Phase 2: Account Segmentation
Analyze which accounts in your market are going to generate the most revenue over the shortest period of time.
Phase 3: Buyer Segmentation
Research how buyers in your accounts make purchase decisions.
Phase 4: User Segmentation
Understand the market problems that exist for users in your accounts.
