Phase 3: Buyer Segmentation
Our buyer segmentation phase in our market research will help you understand how buyers in your current accounts make purchase decisions.
You must know your buyer down to the last detail.
The explosion of the Internet, and buyers’ access to anything online, has altered the buying process forever. Many product, marketing and sales teams still rely on tribal knowledge and past experiences. But without a true understanding of how your buyers make decisions, revenue opportunities will pass you by.
- Buyer personas
- Buying process maps
- Buyer value chain analysis
- Critical success factors
With this stage complete, it is time for the final piece of the market research puzzle, Phase 4: User Segmentation.