Phase 3: Buyer Segmentation

Our buyer segmentation phase in our market research will help you understand how buyers in your current accounts make purchase decisions.

 

The Problem

You must know your buyer down to the last detail.

 

The explosion of the Internet, and buyers’ access to anything online, has altered the buying process forever. Many product, marketing and sales teams still rely on tribal knowledge and past experiences. But without a true understanding of how your buyers make decisions, revenue opportunities will pass you by.

 

The Solution

  • Buyer personas
  • Buying process maps
  • Buyer value chain analysis
  • Critical success factors

 

With this stage complete, it is time for the final piece of the market research puzzle, Phase 4: User Segmentation.