Phase 4: User Segmentation

The user segmentation phase of our research helps you understand the market problems that exist for users in your accounts.


The Problem

You need to understand how your products or services help users accomplish their jobs.


Today, users have an unlimited number of resources to help them do their jobs. They have a wealth of free advice from the Internet, so competition is fierce. In the end, users now ask themselves which product is right for their jobs or whether they even need to “hire” a product at all.


The Solution

  • User persona
  • Use cases
  • User stories
  • User validation testing
  • Feature feasibility study