Technology companies spend millions of dollars each year on product development. The company’s future depends on the commercial success of these new products. Yet, often, the revenue generated from these new products is disappointing.
One common cause of this disappointment is
This podcast is an interview with Cory Jones, Vice President of Marketing at Frontier Communications, a $5 billion telecommunications company that employs 17,000 people.
By listening to this podcast, you will learn Cory’s perspective on:
Building a lead generation strategy
Mapping the buyer’s journey
Dave Rennyson, EVP and GM of the Cloud division of Genesys, recently joined me on the SBI podcast. The topic of our conversation was how to scale a SaaS company from the President’s office.
Dave is publishing a new eBook titled “The Art
Greg Head, the Chief Marketing Officer at InfusionSoft, recently made an appearance on the SBI podcast. Greg has 25 years of experience in the software industry creating winning global brands, holds a degree in economics from the University of Iowa, and was
I recently caught up with Jack Whalen, VP of Marketing at Phillips 66. P66, as they are known, is the 6th largest company in the country with annual revenue of $171 billion.
The topic of the conversation was marketing strategy development.
By listening to this
Are you a marketing leader who finds it difficult to keep the team’s skills current in a rapidly evolving marketing field?
If so, click here and listen to this podcast.
It is an interview with Jane Gasdaska, the General Manager of US
John Pierce of Motorola recently joined me on the SBI podcast. John leads the global HR team at Motorola by supporting the sales and marketing functions, as well as the entire Americas region. Motorola morphed over its long history and is now a
Are you a CMO working for a “legacy” company trying to reinvent your company to stay relevant in the digital age?
If so, listen to this podcast. It is an interview with Chris Marjara, the CMO of McGraw-Hill Education. McGraw-Hill Education has been publishing
SBI TV episodes bring you Sales and Marketing insights from B2B industry thought leaders and growth experts, on topics like product, pricing, customer experience and success, and go to market. Catch up on new and previous episodes here.