Phase 3: Buyers
Learn who your buyers are, how they make purchase decisions and why they will choose you over your competitors.
Buyers have changed their preferences and continue to do so. They want to engage with your company in new ways and through new channels. Brand preference erodes quickly and loyalty is harder and harder to obtain and retain. Revenue growth depends on your ability to know your buyers better than your competitors, and better than themselves.
- Buyer personas
- Buying process maps
- Buyer value chain analysis
- Critical success factors
With this phase completed, it is time to move on to Phase 4: Brand Strategy and Planning.