Phase 12: Campaign Execution
In the campaign execution phase, SBI can help your company execute the campaigns to produce sales-ready leads.
You haven’t executed multiple campaigns flawlessly.
Increased competition in B2B marketing has forced companies to engage in agile marketing strategies, such as running multiple small campaigns per month. Yet most B2B marketing teams are not set up as a campaign factory.
- Campaign execution assessment
- Campaign schedule
- Campaign reporting dashboards
With your marketing activities operating seamlessly, it’s time for Phase 13: Lead Management.