Phase 6: Campaign Process

In the marketing campaign process phase, SBI helps your company capture inquiries by generating awareness and interest in your products and solutions.


The Problem

Your buyers don’t want what you’re selling.


Sales leaders always ask marketing for more and better leads. Marketing often falls short because they rely on yesterday’s demand-generation programs, which no longer work. What campaign techniques are you missing that would resonate with your buyers?


The Solution

  • Campaign design
  • Campaign goals
  • Program design
  • Activity design
  • Offer design
  • Lead qualification process
  • Lead scoring/grading process
  • Lead routing process
  • Campaign Pro-Forma and reporting dashboards
  • Campaign planning process playbook


With the campaign process phase complete, it is time to move on to Phase 7: Lead Management Process.