Phase 5: Content Process

In the content process phase, SBI helps your company determine the process for creating and distributing compelling content to attract target buyers.


The Problem

You aren’t creating the kind of content your audience craves.


The amount of content available today has grown exponentially. To get the ear of your potential buyer, you need a significant amount of relevant, compelling content. How will you keep up the pace and the quality of content?


The Solution

  • Content goals for the marketing and sales teams
  • Content consumption habits of your buyers
  • Content audit
  • Trigger event analysis
  • Editorial calendar
  • Production schedule
  • Content distribution plan
  • Content promotion plan
  • Content testing plan


With the content process now complete, it is time for Phase 6: Campaign Process.