Phase 11: Content Production
In the content production phase, SBI will help your company create a content plan around highly relevant topics in enough quantity to meet the objectives of the marketing and sales departments.
You haven’t created buyer-centric content.
The demand for content to fuel your B2B sales funnel never ends. Marketing teams need content to feed campaigns. Sales teams need content at critical moments of a sales cycle to educate customers and prospects. The content must be customer-focused and relevant to their needs. Without it, campaigns stall and deals push.
- Content audit
- Assessment of content plan, editorial, and production schedule
- Content creation capacity plan
- Staffing plan
- Content engagement benchmark
- Content type development
- Websites, blog posts, eBooks, white papers, newsletters, curated content, customer interviews, third-party expert interviews, video, webinars, surveys, contests, apps, widgets, SlideShare, infographics, print articles, live events, etc.
With a content production process in place, it’s time to move on to Phase 12: Campaign Execution.