Phase 7: Content Strategy and Planning

Earn brand preference by satisfying the information needs of your target customers and prospects.

 

The Problem

Producing and distributing content for everyone means doing it for no one. For content marketing to generate revenue you have to know exactly what your customers need, where they need it, how often they need it, and in what form they need to consume it. Miss any of these items (and others like them) and your content marketing efforts will fail to contribute to revenue growth in any meaningful way.

 

The Solution

  • Content goals for the marketing and sales teams
  • Content consumption habits of your buyers
  • Content audit
  • Trigger event analysis
  • Editorial calendar
  • Production schedule
  • Content distribution plan
  • Content promotion plan
  • Content testing plan
  • Content audit
  • Assessment of content plan, editorial, and production schedule
  • Content creation capacity plan
  • Staffing plan
  • Content engagement benchmark
  • Content type development
    • Websites, blog posts, eBooks, white papers, newsletters, curated content, customer interviews, third-party expert interviews, video, webinars, surveys, contests, apps, widgets, SlideShare, infographics, print articles, live events, etc.

 

With this phase now complete, it is time to move onto Phase 8: Budget Strategy and Planning.