Phase 4: Data Planning
In the data planning phase, SBI helps your company define data required to drive marketing decisions.
You haven’t applied predictive analytics to marketing.
We live in an era of predictive analytics. While data-driven decision making has become an expectation, many marketing leaders can’t implement it. Dirty data and systems issues, not to mention having lots of data but not knowing how to derive meaningful insight from it, makes this a difficult task. But if you don’t find a solution to harness the power of predictive analytics, your competitors will.
- Data audit
- Data gap analysis
- Data architecture plan
- Data management process
- Data cleanliness plan
- Data stewardship
With your data house now in order, it is time for the next phase, Phase 5: Content Process.