PHASE 2: DIGITAL PLANNING

Leveraging digital channels to reach customers and promote your brand.

 

Digital marketing can enhance your reach to a larger more targeted audience, which leads to increased brand awareness, lead generation, and lead conversion. The best digital strategies are developed with inputs from brand research and a deep understanding of buyer expectations. Integration across all channels is critical and will improve data collection and campaign conversion metrics.

Rapid Diagnostic

1. You have a strategic plan for messaging and communicating with your prospects and customers across digital channels and devices.

2. Your content is contextualized for each channel and buyer.

3. Your digital performance needs dictate your digital budget.

4. Your channels and segments are clearly defined based on customer behaviors and expectations.

5. You can identify and track your customer’s digital touchpoints.

6. You have an integrated digital marketing technology architecture.

7. You have sufficient resources to develop, launch and analyze your marketing campaigns.

8. Your digital insights and analytics strategy is supported by the executive team.

9. You leverage real-time analytics to proactively adjust campaign performance.

10. You have integrated your digital marketing initiatives with complimentary marketing and sales strategies.

Deliverables

• Digital Marketing Assessment

• Digital Marketing Strategy

• Digital Marketing Roadmap

Marketing Strategy
How Multi-Touch Attribution Marketing Can Help You Increase Cohesion Between Marketing and Sales
A key benefit of Multi-Touch Attribution Marketing is that it can help marketers fine-tune their strategy. Knowing which content is resonating with different buyers helps them define the types of content and channels that they want to use to target...
Read More
Sales Strategy
How a Sales and Marketing Leader Makes Meaningful Connections with Self-Serve Customers
With more and more possibilities available to the online consumer, the desire for self-serve options does not seem to be subsiding anytime soon. With more independent and educated customers, where do sales and marketing fit into this new model?   In his...
Read More
Sales Strategy
Brand Promise vs. Brand Experience: How to Deliver a Frictionless Customer Journey
Brand Experience and Brand Promise often get grouped into one category when considering how buyers interact with your company, when in fact, the two are separate elements that need to be working in tandem for a frictionless and memorable customer experience.   In his...
Read More
Marketing Strategy
CMOs: How Are You Aligning With Sales to Execute the Annual Plan?
No one disputes the importance of Sales and Marketing alignment, especially in today’s uncertain environment. However, the challenge lies in developing a successful interlock process around annual planning that still allows both organizations the agency to complete detailed domain-specific plans.   In...
Read More