The Problem

Corporate programs without localization fail to produce revenue. Each region is different and each message/program needs to be adjusted to the needs of the different customer types. Corporate marketing not influenced by the field is a waste of funds. Field marketing is the connective tissue between corporate and the field.


The Solution

  • Field marketing plan
    • Role definition
    • Objectives
  • Localized campaign execution plan
  • Geo/industry specific content plan
  • Local/regional event and conference plan
  • Local/regional association plan
  • Local sales enablement plan
  • KPIs
  • Field marketing scorecard


With the field marketing in place, it is time to move on to Phase 18: Marketing Operations.