Lead Management: Lead Your Team to the Leads

Phase 13: Lead Management

In the lead management execution phase, SBI will help your company execute the lead management process to produce sales-ready leads.

The Problem

You aren’t managing leads for tangible results.

Lead management is still a new practice. And many companies struggle to do it well. It’s a specialized skill that requires familiarity with marketing automation technology, content and data. Finding those with the right fit of training and experience can be difficult.

The Solution

• Lead nurturing assessment
• Attribution analysis
• Recruiting, hiring, and onboarding lead development reps
• Lead generation KPIs

With the lead management execution phase completed, it’s time to move on to Phase 14: Field Marketing.