PHASE 14: MARKETING DATA

Analyze data collected through customer interactions to provide predictive guidance for future direction.

 

Data can reveal the strengths and weaknesses of every part of your business. With the right analysis, accurate data enables marketing leaders to make the right strategic choices. Because Buyers spend a majority of their decision-making process on digital platforms, user behavior is trackable. Managing your marketing data leads to greater insights. These insights lead to more effective budget allocations.

Rapid Diagnostic

1. You have defined Key Performance Indicators (KPIs).

2. You have a clearly defined data strategy.

3. You use data to influence change and make decisions.

4. You store your data in a centralized, secure database.

5. You follow a tagging methodology for accounts, leads and contacts.

6. You do not rely on individual laptops and MS Excel to analyze and store your data.

7. You use advanced analytics tools to track your users’ activity. (i.e. Hubspot, Marketo, etc.)

8. You use advanced analytics tools to analyze your data. (i.e. Tableau, Anaplan, etc.)

9. You digitally track an individual touchpoints and content consumption.

10. You use dashboards and reports to make marketing decisions.

Deliverables

• Data Audit

• Data Strategy

• KPI & Metric Identification

• Reporting & Dashboard Requirements & Design

Marketing Strategy
How Multi-Touch Attribution Marketing Can Help You Increase Cohesion Between Marketing and Sales
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Sales Strategy
How a Sales and Marketing Leader Makes Meaningful Connections with Self-Serve Customers
With more and more possibilities available to the online consumer, the desire for self-serve options does not seem to be subsiding anytime soon. With more independent and educated customers, where do sales and marketing fit into this new model?   In his...
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Sales Strategy
Brand Promise vs. Brand Experience: How to Deliver a Frictionless Customer Journey
Brand Experience and Brand Promise often get grouped into one category when considering how buyers interact with your company, when in fact, the two are separate elements that need to be working in tandem for a frictionless and memorable customer experience.   In his...
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Marketing Strategy
CMOs: How Are You Aligning With Sales to Execute the Annual Plan?
No one disputes the importance of Sales and Marketing alignment, especially in today’s uncertain environment. However, the challenge lies in developing a successful interlock process around annual planning that still allows both organizations the agency to complete detailed domain-specific plans.   In...
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