Phase 18: Marketing Operations
Make marketing scientific.
Data is everywhere. Channels are exploding. Technology is changing. Executives require more detailed reporting. Intuition and experience are no longer enough. You are living in the “show me” era. Marketing leaders cannot deal with this alone. You need a right hand, called marketing ops.
- Marketing operations charter
- Data planning and implementation
- Analytics strategy
- Reporting dashboards
- Technology assessment and roadmap
- Marketing budget execution
- Marketing operations talent assessment
With your marketing operations firmly in place, it’s time to progress to Phase 19: Systems.