Phase 9: Marketing Organization Design

Modernize the structure of the marketing department.

 

The Problem

Old activities-centric marketing organizational charts create ineffective silos and prevent revenue growth. Modern outcomes-centric marketing organizational charts eliminate silos, provide seamless integration with the product and sales teams, and unlock trapped revenue potential.

 

The Solution

  • Assessment of current organization model
  • Assessment of existing talent
  • An evaluation of the applicability of the contemporary models dominating B2B marketing
  • Structure design
  • Org chart
  • Roles and responsibilities
  • Buy versus build versus outsource assessment
  • Headcount plan
  • Compensation benchmarks and plans for each role
  • Transition plan

 

With this phase now completed, it is time to advance to Phase 10: Agency Management.