The Problem

Neglecting partners is a quick way to miss a revenue target. Paying attention to all channel partners will stretch a team and a budget. Signing up every channel partner to represent your products does not grow sales, it reduces sales. If your business depends on generating revenue from indirect sales channels, partner marketing is a must.


The Solution

  • Channel assessment

  • Channel marketing budget

  • Channel marketing plan

  • Partner relationship management tool

  • Channel marketing programs

  • Ideal Partner Profile

  • Channel Segmentation

  • Competitive Channel Analysis

  • Channel Mix and Financial Model

  • Channel Marketing Organizational Model


With this phase completed, it is time to move on to Phase 16: Product Marketing.