Phase 11: People Plan

Put an “A” player in each role on the marketing organizational chart.


The Problem

Marketing budgets get consumed by staff wages. Outstanding, highly specialized marketing talent deeply engaged in the brand is the key to turning the marketing department from a cost center to a revenue generator. Unfortunately, legacy marketing talent with outdated skills plague many marketing teams.


The Solution

  • Roles descriptions

  • Talent assessments

  • Talent assessment methodology

  • Talent sourcing process

  • Interview Process

  • Job Trial

  • Decision Framework

  • Selection Process

  • Onboarding methodology

  • Talent development methodology

  • Succession plan


With this phase completed, it is time to move on to Phase 12: Account Based Marketing.