PHASE 11: MARKETING ROLES & RESPONSIBILITIES

Determine the right roles, number of headcount, and organizational chart required to run a best-in-class marketing team.

 

Outstanding, highly specialized marketing talent is needed to execute a best-in-class strategy. A-Player marketers become deeply engaged with your brand and become revenue generators instead of cost centers. When the right talent is matched with the right role productivity increases, and revenue growth accelerates.

Rapid Diagnostic

1. You have A-player role descriptions for each position on the Marketing organizational chart.

2. You know the % distribution of A/B/C players on the Marketing team.

3. You assess the talent on your Marketing team more than one time per year.

4. The assessment process extends into the hiring process, so you only bring in A-player talent into the organization.

5. All your A-Players are reaching their full potential and have access to optimal performance conditions.

6. Newly onboarded marketing employees become fully productive within 3 months.

7. Your hiring profiles are designed based on research and address the current needs of your markets, accounts, and buyers.

8. Your role profiles are built upon the modern skills required to accomplish current and future marketing objectives.

9. You have defined evaluation criteria to assess the performance of the current Marketing team.

10. Your compensation plans are competitive and are designed to retain your top Marketing talent.

Deliverables

• Assessment of Existing Marketing Talent

• Marketing Org Chart

• Roles and Responsibilities

• Buy versus Build versus Outsource Assessment

• Headcount Plan

• Compensation Benchmarks and Plans for Each Role

Marketing Strategy
How CMOs Are Identifying Shifting Customer Needs
Why Are We Having a Hard Time Identifying Customer Needs?   Just as social media platforms are constantly evolving, so is the way customers wish to interact with your company. Think of your new customer interactions as “TikTok”—it’s quick (less than 15...
Read More
Marketing Strategy
3 Steps to Drive More Return on Your Partner Marketing Investment
You Chose to Work With Channel Partners for a Reason   At some point in your company’s evolution, you made the strategic decision to work with channel partners. Maybe these partners had better brand recognition. Perhaps you needed to scale without the...
Read More
Go-To-Market Strategy
Why CMOs Are Continuing to Invest in Community
At the beginning of stay-at-home orders, maintaining a connection with the customer base was a top priority for CMOs. Marketing teams worked quickly to stand up virtual communities and help customers in an authentic way.   Now, as executives look to the...
Read More
Marketing Strategy
CMO Survey Results: How Teams Are Responding to Shifting Economic Conditions
The infographic below highlights key insights from SBI’s recent CMO survey. See how your peers are adapting their priorities, budgets, and operations to navigate current economic conditions. You’ll find a mix of marketing trends and best practices in the eyes...
Read More