PHASE 11: MARKETING ROLES & RESPONSIBILITIES

Determine the right roles, number of headcount, and organizational chart required to run a best-in-class marketing team.

 

Outstanding, highly specialized marketing talent is needed to execute a best-in-class strategy. A-Player marketers become deeply engaged with your brand and become revenue generators instead of cost centers. When the right talent is matched with the right role productivity increases, and revenue growth accelerates.

Rapid Diagnostic

1. You have A-player role descriptions for each position on the Marketing organizational chart.

2. You know the % distribution of A/B/C players on the Marketing team.

3. You assess the talent on your Marketing team more than one time per year.

4. The assessment process extends into the hiring process, so you only bring in A-player talent into the organization.

5. All your A-Players are reaching their full potential and have access to optimal performance conditions.

6. Newly onboarded marketing employees become fully productive within 3 months.

7. Your hiring profiles are designed based on research and address the current needs of your markets, accounts, and buyers.

8. Your role profiles are built upon the modern skills required to accomplish current and future marketing objectives.

9. You have defined evaluation criteria to assess the performance of the current Marketing team.

10. Your compensation plans are competitive and are designed to retain your top Marketing talent.

Deliverables

• Assessment of Existing Marketing Talent

• Marketing Org Chart

• Roles and Responsibilities

• Buy versus Build versus Outsource Assessment

• Headcount Plan

• Compensation Benchmarks and Plans for Each Role

INDUSTRY
STRATEGY AREA
CONTENT TYPE
Customer Journey Map Tool
July 17 2019
Customer Journey Map Tool
VIEW
Pricing Opportunities Evaluation Framework
July 12 2019
Pricing Opportunities Evaluation Framework
VIEW
How to Recover from a First Half Revenue Miss
July 11 2019
How to Recover from a First Half Revenue Miss
VIEW
previous
1 of 125
right
Loading...
Sales Strategy
Transforming the Seller Experience Through Sales Enablement
Today Ray Oram, Global VP of Sales Enablement for IBM, joins us to discuss how to transform the seller experience. Traditionally, sales enablement groups have spent their time working on budgets, supporting sellers through training, developing digital assets, and knowledge sharing....
Read More
Marketing Strategy
Why Every CMO Needs a Chief of Staff
As CMOs are more involved in shaping the global corporate strategy, they are less able to manage the day-to-day Marketing execution. They increasingly need a right-hand person to help with the daily operation. This person is the CMOs Chief of...
Read More
Marketing Strategy
When Should You Refresh Your Buying Personas (Hint: It Might Be Now)
Do You Have a Stale Persona?   Most B2B marketing organizations have, at one point in time, created buyer personas. These are developed through deep research, oftentimes by a 3rd party. Market-leading organizations actually extend these personas and buyer process maps to...
Read More
Marketing Strategy
Getting Great Marketing Staff - the Biggest Challenge for Today's CMO
The CMOs and senior marketing leaders we work with have been navigating a dramatic shift in how the C-suite understands marketing’s contribution to revenue.  By and large, the changing perspectives of fellow executives about how to partner with the marketing...
Read More

Stay up to date with our latest insights, benchmarks, strategies & more

CREATE AN ACCOUNT

Join our team of passionate professionals and find your full potential

ALL OPEN POSITIONS