PHASE 11: MARKETING ROLES & RESPONSIBILITIES

Determine the right roles, number of headcount, and organizational chart required to run a best-in-class marketing team.

 

Outstanding, highly specialized marketing talent is needed to execute a best-in-class strategy. A-Player marketers become deeply engaged with your brand and become revenue generators instead of cost centers. When the right talent is matched with the right role productivity increases, and revenue growth accelerates.

Rapid Diagnostic

1. You have A-player role descriptions for each position on the Marketing organizational chart.

2. You know the % distribution of A/B/C players on the Marketing team.

3. You assess the talent on your Marketing team more than one time per year.

4. The assessment process extends into the hiring process, so you only bring in A-player talent into the organization.

5. All your A-Players are reaching their full potential and have access to optimal performance conditions.

6. Newly onboarded marketing employees become fully productive within 3 months.

7. Your hiring profiles are designed based on research and address the current needs of your markets, accounts, and buyers.

8. Your role profiles are built upon the modern skills required to accomplish current and future marketing objectives.

9. You have defined evaluation criteria to assess the performance of the current Marketing team.

10. Your compensation plans are competitive and are designed to retain your top Marketing talent.

Deliverables

• Assessment of Existing Marketing Talent

• Marketing Org Chart

• Roles and Responsibilities

• Buy versus Build versus Outsource Assessment

• Headcount Plan

• Compensation Benchmarks and Plans for Each Role

Sales Strategy
How a Chief Customer Officer Applied SaaS Best Practices to Drive Exponential Growth
For many services companies who achieve exponential growth within narrow timeframes, they often find themselves lagging in critical operational areas, including go-to-market.   Jarrod Johnson, Chief Customer Officer at TaskUs, found himself in a similar situation but was able to remain as...
Read More
Marketing Strategy
The 4 Pillars of Flawless Marketing and Sales Alignment
As a native marketer, I’ve only been on the same wavelength with the sales team at one company and was always surprised (not so much anymore) about how marketing and sales teams do not get along well.   Does the following sound...
Read More
Sales Strategy
How a Software Leader Leverages Customer Success to Drive Strategic Business Outcomes
With the shift towards retention being the new growth, companies have increasingly seen the incremental value that Customer Success brings. If you are still assessing the benefits of a CS function in today’s world, you will fall behind your peers...
Read More
Marketing Strategy
Bold CMOs Know the Only Budget Question to Ask During a Recession Is How Much More to Invest
There is no doubt that we are facing a bleak environment.  Unemployment at 11%.  Dow Jones Industrial Average posts its worst one day decline ever.  A pandemic sweeps the nation. But that’s not just for 2020—it was also for 1920-21,...
Read More