The Problem

Marketing budgets get consumed by staff wages. Outstanding, highly specialized marketing talent deeply engaged in the brand is the key to turning the marketing department from a cost center to a revenue generator. Unfortunately, legacy marketing talent with outdated skills plague many marketing teams.


The Solution

  • Roles descriptions

  • Talent assessments

  • Talent assessment methodology

  • Talent sourcing process

  • Interview Process

  • Job Trial

  • Decision Framework

  • Selection Process

  • Onboarding methodology

  • Talent development methodology

  • Succession plan


With this phase completed, it is time to move on to Phase 12: Account Based Marketing.