May 28, 2020 –
Why Are We Having a Hard Time Identifying Customer Needs?
Just as social media platforms are constantly evolving, so is the way customers wish to interact with your company. Think of your new customer interactions as “TikTok”—it’s quick (less than 15...MORE >
April 11, 2020 –
For weeks now, businesses have been impacted by COVID-19. While it has been difficult to predict the severity of the pandemic, the one thing that has been unwavering is people’s innate desire to connect with one another. As a Customer...MORE >
April 9, 2020 –
While businesses world-wide have been grappling with the effects of the COVID-19 crisis, few industries have been seeing a surge in demand. Among those who have an opportunity to thrive are industrial markets like transportation and logistics. While market leaders...MORE >
April 6, 2020 –
CMOs are in the people business. And that’s no different for B2B CMOs. Your customers, your decision-makers, your influencers—they’re all people. And like you, they’re all set with similar worries:
How long will my business be disrupted?
Which decisions can wait, and...MORE >
April 3, 2020 –
Your original 2020 marketing plan is now obsolete, and you’ve been asked to adjust budget allocation. You might be asking yourself: where can I rationalize my efforts and resources to drive the most revenue? During a crisis or disruptive event,...MORE >
April 2, 2020 –
There is no doubt that life is going to look a little bit different coming out of the COVID-19 pandemic. We have seen medical professionals turn to telemedicine, elementary school students begin eLearning, and even fine dining restaurants start...MORE >
April 1, 2020 –
We have entered into a new age of marketing as the COVID-19 Pandemic continues to impact businesses. The strategy proposed for 2020 no longer includes face to face events that had already been budgeted for. Agile marketing leaders are now...MORE >
April 1, 2020 –
You are staring into the abyss. Fear, uncertainty, and doubt about your marketing strategy occupy your mind. And while you need to remain agile as the crisis unfolds to determine how to best pivot, there is a very important measure...MORE >
March 30, 2020 –
Today Meredith Kildow, Chief Revenue Officer of Consilio, joins us to discuss strategies that sales leaders can use to navigate their teams through mergers and acquisitions.
Click here for the podcast version of this interview.
Segment 1: People and Structure
March 29, 2020 –
Sales leaders around the world have been adjusting to working from home while attempting to maintain a team-oriented environment. However, leading a virtual workforce eliminates the face-to-face interactions that so many businesses have relied on. How do you sustain personal...MORE >
March 27, 2020 –
It costs seven times more to attract new customers than it does to retain existing ones. Research also shows that a 5% increase in customer retention can generate up to 125% in profits.
Given the current economic conditions, customer retention is...MORE >
SBI TV episodes bring you Sales and Marketing insights from B2B industry thought leaders and growth experts, on topics like product, pricing, customer experience and success, and go to market. Catch up on new and previous episodes here.