Media Expertise

Understand the sweet spot in your market to attract buyers, strengthen customer loyalty, and increase customer lifetime value.

Consumers have more control than ever over when, where, and how they receive content. As media companies shift to align with consumer expectation, they run into revenue growth challenges and opportunities:

 

  • Capturing consumer fit – from television and local media to online media, companies are trying to provide narrower content bundles to hit target markets while boosting profitability.
  • No slowdown in content investment – newer market entrants are willing to sacrifice profitability to create or acquire content, while more established media companies need to show discipline to maintain margins.
  • Content differentiation and exclusivity – media providers are starting to move away from licensing content agreements in order to provide subscribers exclusivity. The goal is to drive higher subscriber volume to replace the margins lost in licensing agreements.
  • Digital advertising continues to gain share – increased time spent by consumers on mobile and video are driving media companies to leverage the power of data and AI to better understand consumer digital behavior.
  • Subscription services – as consumers grow comfortable with subscription models, companies must offer quality content and service, provide personalization, and articulate a clear value proposition for users.

 

SBI’s Media Practice is uniquely capable of helping clients accelerate revenue growth in this fast-paced sector. Our media clients make their number by leveraging our Revenue Growth Methodology (RGM).

 

If you’d like to make your number with SBI or learn more about the Revenue Growth Methodology, contact us today.

STRATEGY AREA
CONTENT TYPE
INDUSTRY
CS Tech Gap Visualization Tool
November 20 2019
CS Tech Gap Visualization Tool
VIEW
Channel Partner Scorecard
November 13 2019
Channel Partner Scorecard
VIEW
Conversational Commerce Guide
October 29 2019
Conversational Commerce Guide
VIEW
previous
1 of 140
right
Loading...
Customer Success Strategy
Retain More Revenue by Choosing the Right Customer Success Technology
Managing Complexity and Competition   Cloud-based Software as a Service (SaaS) software delivery has revolutionized the B2B software sales cycle. It has streamlined implementation and heightened ease of use for customers and vendors alike. For vendors, however, these bright sides have come...
Read More
Sales Strategy
Prospects Are Sending Purchase Intent Signals—Are Your Resources Properly Aligned?
You are already doing Market Segmentation, which is a great start, but how do you rank accounts within your segments to find the best opportunities? Arriving at a list of target accounts is a multi-step process based on ideal fit,...
Read More
Sales Strategy
Make Your Number in 2020: Kickoff the Year in Style
It’s 1:00pm. You have scheduled a meeting to review your annual objective of driving greater sales efficiency. The goal is simple: improve revenue per sales head. Your solution is to increase available rep selling time by eliminating wasted activity. A...
Read More
Sales Strategy
What Big Bets Will You Make to Drive Additional Revenue?
As budgeting season is in full swing, lofty ambitions for next year’s growth meet the stress of closing the current year on a high note. One of the most significant challenges that a sales leader faces this time of year...
Read More