Adjusting to new selling motions in a COVID-19 world has been far from seamless. As sales leaders begin to go on the offensive, they must be well equipped to nurture accounts and determine how to best reallocate resources to drive revenue growth and productivity.
In today’s shifting economy, the path to making your number is through your existing customer base. This focus on customer retention creates opportunity but is a danger if not properly executed.
We are all facing uncertainty in the coming weeks and months. As a marketing leader, how will your team operate in this new environment and continue to drive demand?