A pricing strategy in conflict with a growth strategy does not work. Seemingly complementary business objectives can be contradictory when it comes to pricing. To succeed, you must understand the relationships, make trade-offs and prioritize the business objectives that your pricing strategy will facilitate.
- Prioritized Business objectives & Strategies
- Identification of Pricing-supported Business Objectives
- Identification of Pricing-supported Business Strategies
With this phase completed, it is time to move on to Phase 5: Competitive Price Positioning.