The Problem

A pricing strategy in conflict with a growth strategy does not work. Seemingly complementary business objectives can be contradictory when it comes to pricing. To succeed, you must understand the relationships, make trade-offs and prioritize the business objectives that your pricing strategy will facilitate.

 

The Solution

  • Prioritized Business objectives & Strategies
  • Identification of Pricing-supported Business Objectives
  • Identification of Pricing-supported Business Strategies

 

With this phase completed, it is time to move on to Phase 5: Competitive Price Positioning.