The Problem
How you sell multiple products together should be informed by the preferences of the buyer and your business objectives. Bundled offerings can be effective when selling to buyers who value simplicity, but more experienced and savvy buyers may tolerate a more granular purchase. And the degree of packaging you choose puts constraints around the pricing of the individual components. Failure to get packaging right can be a major impediment to revenue growth.
The Solution
- Competitor packaging approaches
- Packaging options
- Evaluation criteria
- Versioning scoring
- Conjoint analysis
- Package design
With this phase completed, it is time to move on to Phase 10: Continuing Monetization.
