The Problem

More than any other part of pricing, your revenue model is the way you communicate to your customers exactly what they are purchasing. And what they are purchasing should align to the way that they receive value from your product, as well as helping you achieve your business objectives. Consequently, no revenue model is universally better than another. The choice depends on the situation. But you should always have caution. Choosing a revenue model that is out of alignment with customer value will slow your sales significantly, while missing the boat on an innovative new revenue model could leave you as the victim of industry disruption.


The Solution

  • Competitor revenue models
  • Revenue Model options
  • Evaluation criteria
  • Revenue model scoring


With this phase completed, it is time to move on to Phase 7: Versioning.