PHASE 4: PRODUCT ROADMAP

Develop the launch schedule for your product portfolio.

 

Future revenue growth sits in the product road map, use cases and requirements backlogs. Today’s revenue-producing products become tomorrow’s commodities as the competition quickens its development cycle. Building blockbuster products requires moving from legacy market listening techniques to advanced feedback systems. Long lead times starting with robust requirements have been replaced with short lead times starting with use case iterations based on real-time product feedback and analysis.

Rapid Diagnostic

1. Using a research-based approach combined with data-driven models, your product roadmap is in alignment. with the corporate and product strategies and has been shared across the organization.

2. You have established a feedback loop and related processes to capture market data through sales, marketing, and customer success channels.

3. The requirements backlog is incorporated the into your product roadmap.

4. Using data-driven models, a prioritization methodology exists for features and functionality.

5. You seek development input to validate the reality of the timeline and resources required to deliver.

6. Using a research-based approach, you have developed use cases to support the product roadmap.

7. Using a research-based approach, your product specific roadmap considers the entire product portfolio and integration touch points when being developed.

8. Using a research-based approach, your product specific roadmap timeline takes the timing of other product releases and the organization’s or industry events into account.

9. Sales and Marketing teams understand what details on your product roadmap that they can commit to saying is coming to customers.

10. Yours sales team understands the roadmap can be used as a tool to explain the product vision and future direction to customers based on what is known today.

Deliverables

• Prioritized Product and Features List

• Product Roadmap

• Product Roadmap Communication Plan

STRATEGY AREA
CONTENT TYPE
INDUSTRY
GTM Operating Plan Tool
December 4 2019
GTM Operating Plan Tool
VIEW
SBI KPI Builder
December 2 2019
SBI KPI Builder
VIEW
CS Tech Gap Visualization Tool
November 20 2019
CS Tech Gap Visualization Tool
VIEW
previous
1 of 141
right
Loading...
Product Strategy
Overcome the Early Success Trap to Solve Your Product-Market Fit
The following is very much based on a true story – a sad but true story from early 2019. In a company’s first meeting, their CMO announced that they were building a big brand – just like Theranos. Just from...
Read More
Go-To-Market Strategy
How a CEO Deploys Technology Along the Product-to-Platform Journey
Making the transition from being a product provider to a platform provider is a difficult task for many B2B companies and does not happen overnight. Not only is there a specific shift in mindset that needs to happen, but technology...
Read More
Product Strategy
How Much Revenue Are You Losing by Ignoring Your Best Product Designers?
B2B companies no longer have the luxury of a purely functional User Experience Design, narrowly focused on the product needs of a specific industry or department. The consumers, and more importantly buyers of professional services and software are bringing their...
Read More
Product Strategy
Partners Can Make – Or Break – Your Product Launch
Although you may have a crackerjack in-house development team, can they provide all the knowledge and horsepower you need to launch breakthrough products on-time, on-spec and on-budget?  Often there are some gaps – which frequently contribute to costly delays.  For...
Read More

Stay up to date with our latest insights, benchmarks, and more

SUBSCRIBE

Join our team of passionate professionals

VIEW CAREERS