Develop the launch schedule for your product portfolio.


Future revenue growth sits in the product road map, use cases and requirements backlogs. Today’s revenue-producing products become tomorrow’s commodities as the competition quickens its development cycle. Building blockbuster products requires moving from legacy market listening techniques to advanced feedback systems. Long lead times starting with robust requirements have been replaced with short lead times starting with use case iterations based on real-time product feedback and analysis.

Rapid Diagnostic

1. Using a research-based approach combined with data-driven models, your product roadmap is in alignment. with the corporate and product strategies and has been shared across the organization.

2. You have established a feedback loop and related processes to capture market data through sales, marketing, and customer success channels.

3. The requirements backlog is incorporated the into your product roadmap.

4. Using data-driven models, a prioritization methodology exists for features and functionality.

5. You seek development input to validate the reality of the timeline and resources required to deliver.

6. Using a research-based approach, you have developed use cases to support the product roadmap.

7. Using a research-based approach, your product specific roadmap considers the entire product portfolio and integration touch points when being developed.

8. Using a research-based approach, your product specific roadmap timeline takes the timing of other product releases and the organization’s or industry events into account.

9. Sales and Marketing teams understand what details on your product roadmap that they can commit to saying is coming to customers.

10. Yours sales team understands the roadmap can be used as a tool to explain the product vision and future direction to customers based on what is known today.


• Prioritized Product and Features List

• Product Roadmap

• Product Roadmap Communication Plan

Trade Show Checklist Tool
April 23 2019
Trade Show Checklist Tool
Willingness to Pay vs Customer Experience Tool
April 22 2019
Willingness to Pay vs Customer Experience Tool
Case Study: Activating the Product Function
April 17 2019
Case Study: Activating the Product Function
1 of 118
Product Strategy
Unlocking Cross-Sell and Upsell Potential by Activating the Product Team
The role of a Product Leader is dynamic. Listening to the market, monitoring competitors and developing new products are core responsibilities. They set the organization up for growth.   Yet, one of the lesser associated responsibilities of a Product Leader is translating...
Read More
Product Strategy
As a Product Leader, Are You Regularly Engaging the Sales Team in Product Ideation?
A product leader at a recent client of mine expressed a frustration that most product leaders can relate to. His organization had recently invested heavily in developing a new product that targeted a growing segment of the company’s customer base....
Read More
Product Strategy
SBI's February 2019 CPO Newsletter
Your Product Does Not Sell Itself — Why Clarity Between Product Management & Marketing is Critical Don’t let confusion between product management and product marketing responsibilities risk your product’s success. Devote time early on to clarify these within your team and...
Read More
Product Strategy
Building an Accurate Business Model is the Key to Ensuring Product Launch Success
So, you have a new product investment you are excited about. How do you ensure that your idea holds up to leadership scrutiny, and has a big enough ROI to be considered a success?   Understanding and building a business model...
Read More

Stay up to date with our latest insights, benchmarks, strategies & more


Join our team of passionate professionals and find your full potential