Develop the launch schedule for your product portfolio.


Future revenue growth sits in the product road map, use cases and requirements backlogs. Today’s revenue-producing products become tomorrow’s commodities as the competition quickens its development cycle. Building blockbuster products requires moving from legacy market listening techniques to advanced feedback systems. Long lead times starting with robust requirements have been replaced with short lead times starting with use case iterations based on real-time product feedback and analysis.

Rapid Diagnostic

1. Using a research-based approach combined with data-driven models, your product roadmap is in alignment. with the corporate and product strategies and has been shared across the organization.

2. You have established a feedback loop and related processes to capture market data through sales, marketing, and customer success channels.

3. The requirements backlog is incorporated the into your product roadmap.

4. Using data-driven models, a prioritization methodology exists for features and functionality.

5. You seek development input to validate the reality of the timeline and resources required to deliver.

6. Using a research-based approach, you have developed use cases to support the product roadmap.

7. Using a research-based approach, your product specific roadmap considers the entire product portfolio and integration touch points when being developed.

8. Using a research-based approach, your product specific roadmap timeline takes the timing of other product releases and the organization’s or industry events into account.

9. Sales and Marketing teams understand what details on your product roadmap that they can commit to saying is coming to customers.

10. Yours sales team understands the roadmap can be used as a tool to explain the product vision and future direction to customers based on what is known today.


• Prioritized Product and Features List

• Product Roadmap

• Product Roadmap Communication Plan

Sales Kickoff is Dead - How Market Leaders Use Acceleration Summits
October 14 2019
Sales Kickoff is Dead - How Market Leaders Use Acceleration Summits
Considerations for Renewals Tool
October 7 2019
Considerations for Renewals Tool
GTM Interlock Tool
October 5 2019
GTM Interlock Tool
1 of 139
Go-To-Market Strategy
How a CEO Deploys Technology to Transition to Platform
Making the transition from being a product provider to a platform provider is a difficult task for many B2B companies and does not happen overnight. Not only is there a specific shift in mindset that needs to happen, but technology...
Read More
Product Strategy
How Much Revenue Are You Losing by Ignoring Your Best Product Designers?
B2B companies no longer have the luxury of a purely functional User Experience Design, narrowly focused on the product needs of a specific industry or department. The consumers, and more importantly buyers of professional services and software are bringing their...
Read More
Product Strategy
Partners Can Make – Or Break – Your Product Launch
Although you may have a crackerjack in-house development team, can they provide all the knowledge and horsepower you need to launch breakthrough products on-time, on-spec and on-budget?  Often there are some gaps – which frequently contribute to costly delays.  For...
Read More
Product Strategy
You Are Making a Great Product – Are You Focused on Selling It?
What do my users want? The savviest Product leaders are asking themselves this question more frequently than ever. They know great User Experience (UX) is rapidly becoming a competitive differentiator. Customers’ expectations have risen, and failure to provide exceptional customer...
Read More

Stay up to date with our latest insights, benchmarks, strategies & more


Join our team of passionate professionals and find your full potential