PHASE 5: PRODUCT LIFECYCLE MANAGEMENT

Effectively plan for and manage products from ideation to sunset.

 

The lifecycle of a product requires a series of decisions and related actions to enhance and prolong the life of a successful product. Ideation requires go/no-go decisions, launches need the right route to market, products in the market should move toward opportunities and trends to maximize revenue growth, migration to new platforms should be planned, and the sunsetting of products needs to be timely to avoid revenue loss. The right Product Lifecycle Management Framework will allow you to plan for the people, process, technology, and data factors that support these decisions throughout the life of a product.

Rapid Diagnostic

1. You have a product lifecycle management process based on a documented product lifecycle management framework.

2. A people plan has been developed to align with and support your product lifecycle

management framework.

3. Using a research-based approach, a technology plan exists to support the product lifecycle management framework.

4. Using data-driven models, you have identified data factors and KPIs to support the decision making throughout the product lifecycle.

5. Your go/no-go gating process to validate product ideas is documented and roles and responsibilities have been defined.

6. Execution of your gating process has been successful.

7. Routes to market have been identified to maximize the effectiveness of product launches.

8. Opportunities for existing products are been sought after and identified on a regular basis.

9. Your product platform migration plans (e.g. On Premise to SaaS) have been developed.

10. Action plans have been developed for your maturing products so they can either evolve with the market or gracefully sunset.

Deliverables

• Product Lifecycle Management Assessment

• Product Lifecycle Management Framework

• Product Maturation Process Gap Analysis

• Assessment of Product Support by Functional Area

INDUSTRY
STRATEGY AREA
CONTENT TYPE
Win Strategy Tool
March 19 2019
Win Strategy Tool
VIEW
Partner Prioritization Tool
March 15 2019
Partner Prioritization Tool
VIEW
SBI Workstream Charter Template
March 14 2019
SBI Workstream Charter Template
VIEW
previous
1 of 110
right
Loading...
Product Strategy
SBI's February 2019 CPO Newsletter
Your Product Does Not Sell Itself — Why Clarity Between Product Management & Marketing is Critical Don’t let confusion between product management and product marketing responsibilities risk your product’s success. Devote time early on to clarify these within your team and...
Read More
Product Strategy
Building an Accurate Business Model is the Key to Ensuring Product Launch Success
So, you have a new product investment you are excited about. How do you ensure that your idea holds up to leadership scrutiny, and has a big enough ROI to be considered a success?   Understanding and building a business model...
Read More
Product Strategy
Your Product Does Not Sell Itself – Why Clarity Between Product Management and Marketing is Critical
As the product leader, the knock is on your door when sell-through doesn’t meet expectations.  And then the painful inquiry starts – was this a strategic error?  Poor execution?  One fatal cause often overlooked is functional alignment – well-intentioned people...
Read More
Product Strategy
SBI's December 2019 Product Officer Newsletter
UX Isn’t Enough – Why an Integrated CX Strategy Will Help Drive Growth You are already focused on User Experience to drive product success and adoption. Applying an integrated Customer Experience strategy creates an opportunity for the agile organization to drive...
Read More

Stay up to date with our latest insights, benchmarks, strategies & more

CREATE AN ACCOUNT

Join our team of passionate professionals and find your full potential

ALL OPEN POSITIONS