Customer’s expectations have risen and failure to provide an exceptional experience for each customer results in poor revenue growth. Some customers prioritize their experience over product performance when making a purchase decision. This requires a deep understanding of the customer’s journey, and each touch point along the way. Mapping this customer journey is a difficult, yet mission-critical task that when done correctly results in exceptional revenue growth.
- User personas
- Product requirements document
- Feature usability study
- Product development roles & responsibilities
- Go/no go decision process
- Development budget planning
- Pilot test plan
- Agile development plan
With product design now in place, it is time to move on to Phase 6: Product Road Map.