Phase 5: Customer Experience Design
Make the customer experience a competitive differentiator.
Customer’s expectations have risen and failure to provide an exceptional experience for each customer results in poor revenue growth. Some customers prioritize their experience over product performance when making a purchase decision. This requires a deep understanding of the customer’s journey, and each touch point along the way. Mapping this customer journey is a difficult, yet mission-critical task that when done correctly results in exceptional revenue growth.
- User personas
- Product requirements document
- Feature usability study
- Product development roles & responsibilities
- Go/no go decision process
- Development budget planning
- Pilot test plan
- Agile development plan
With product design now in place, it is time to move on to Phase 6: Product Road Map.