PHASE 16: CUSTOMER SUCCESS SUPPORT

Prepare the Customer Success team to expand the presence with existing customers

 

The customer success team is often overlooked during the product launch planning and execution, but they are a lynchpin to the success of a product launch. This team is unintentionally relegated to a support role while they play catch up to learn about a product and how it will make their customers successful. Enabling this team prior to product launches allows them to both drive new revenue from existing customers and be a key contributor to the post-launch monitoring and feedback phase.

Rapid Diagnostic

1. Your customer success team is ready to sell a product on day one of launch.

2. Your customer success leadership is consulted and informed throughout product planning and development.

3. Prior to a product launch, every customer success rep can clearly articulate the value proposition and the differentiation of a product.

4. Your customer success team understands the integration points of a product to expand your presence with a customer.

5. Your customer success team understands the product progression path to target the appropriate customers.

6. Your sales enablement team has prepared the customer success team with use cases of a product.

7. Your customer success team has received a playbook and talk tracks for the product.

8. Your customer success team has been prepared with potential objections to a product and how to handle them.

9. Your customer success team has received job aids to support the product in advance of launch and has been enabled to use them.

10. Your customer success team has been given pre-launch materials to seed the market to generate pre-launch interest.

Deliverables

• CS Product Launch Execution Plan

• Product Specific Customer Segmentation

• Product Purchasing Path Use Cases

• Post-Launch Issue Tracking and Resolution Process

STRATEGY AREA
CONTENT TYPE
INDUSTRY
Five-Year Strategic Plan Enables Path for an Aggressive 40% Revenue CAGR
September 13 2019
Five-Year Strategic Plan Enables Path for an Aggressive 40% Revenue CAGR
VIEW
Design of New Commercial Organization Enables Growth and Healthcare Model Disruption
September 13 2019
Design of New Commercial Organization Enables Growth and Healthcare Model Disruption
VIEW
Healthcare Services Company Exceeds 20% Year-Over-Year Growth with New Sales Model
September 13 2019
Healthcare Services Company Exceeds 20% Year-Over-Year Growth with New Sales Model
VIEW
previous
1 of 136
right
Loading...
Product Strategy
How Much Revenue Are You Losing by Ignoring Your Best Product Designers?
B2B companies no longer have the luxury of a purely functional User Experience Design, narrowly focused on the product needs of a specific industry or department. The consumers, and more importantly buyers of professional services and software are bringing their...
Read More
Product Strategy
Partners Can Make – Or Break – Your Product Launch
Although you may have a crackerjack in-house development team, can they provide all the knowledge and horsepower you need to launch breakthrough products on-time, on-spec and on-budget?  Often there are some gaps – which frequently contribute to costly delays.  For...
Read More
Product Strategy
You Are Making a Great Product – Are You Focused on Selling It?
What do my users want? The savviest Product leaders are asking themselves this question more frequently than ever. They know great User Experience (UX) is rapidly becoming a competitive differentiator. Customers’ expectations have risen, and failure to provide exceptional customer...
Read More
Product Strategy
Unlocking Cross-Sell and Upsell Potential by Activating the Product Team
The role of a Product Leader is dynamic. Listening to the market, monitoring competitors and developing new products are core responsibilities. They set the organization up for growth.   Yet, one of the lesser associated responsibilities of a Product Leader is translating...
Read More

Stay up to date with our latest insights, benchmarks, strategies & more

CREATE AN ACCOUNT

Join our team of passionate professionals and find your full potential

ALL OPEN POSITIONS