PHASE 1: MARKET INTELLIGENCE

Validate the needs of your market so your products can achieve a competitive advantage.

 

Every day, products that are seemingly great ideas are launched. Often, they either don’t meet user expectations, or simply fail. The potential causes are plentiful: not having the right market intelligence to understand what the market problem is that you are solving, who the players are, what features are critical to the customer, the market size and if it is growing, or who are the users and buyers. With the right market intelligence program, these areas are monitored on a regular cadence to understand what is happening in the market, to identify the emerging trends, and to provide insights on how products can be successful.

Rapid Diagnostic

1. New product launches always meet first year objectives.

2. Using a research-based approach, you understand the problems the marketplace is trying to solve.

3. You adhere to a disciplined selection process and are confident you have the solution customers want.

4. Using a research-based approach, you have identified the users of the product and their use cases.

5. Using a research-based approach, you have identified the buyers of the product.

6. You know the features that are important to the target customer based on direct customer feedback.

7. Using data-driven models, you have identified the markets/verticals/industries where you will compete and win.

8. Based on industry trend analysis and market research, you understand the market growth rate.

9. You know the competitors in the space and study their go-to-market strategies in detail.

10. You study the strengths and weaknesses of the competitors and understand why customers buy their solutions.

Deliverables

• Total Available Market (TAM)

• Market Growth Trend Analysis

• Market Listening Process and Cadence

• Competitive Analysis

• Buyer/User Needs Analysis

• Feature Gap Analysis

• Innovation Pipeline and Review Process

STRATEGY AREA
CONTENT TYPE
INDUSTRY
GTM Operating Plan Tool
December 4 2019
GTM Operating Plan Tool
VIEW
SBI KPI Builder
December 2 2019
SBI KPI Builder
VIEW
CS Tech Gap Visualization Tool
November 20 2019
CS Tech Gap Visualization Tool
VIEW
previous
1 of 141
right
Loading...
Product Strategy
Overcome the Early Success Trap to Solve Your Product-Market Fit
The following is very much based on a true story – a sad but true story from early 2019. In a company’s first meeting, their CMO announced that they were building a big brand – just like Theranos. Just from...
Read More
Go-To-Market Strategy
How a CEO Deploys Technology Along the Product-to-Platform Journey
Making the transition from being a product provider to a platform provider is a difficult task for many B2B companies and does not happen overnight. Not only is there a specific shift in mindset that needs to happen, but technology...
Read More
Product Strategy
How Much Revenue Are You Losing by Ignoring Your Best Product Designers?
B2B companies no longer have the luxury of a purely functional User Experience Design, narrowly focused on the product needs of a specific industry or department. The consumers, and more importantly buyers of professional services and software are bringing their...
Read More
Product Strategy
Partners Can Make – Or Break – Your Product Launch
Although you may have a crackerjack in-house development team, can they provide all the knowledge and horsepower you need to launch breakthrough products on-time, on-spec and on-budget?  Often there are some gaps – which frequently contribute to costly delays.  For...
Read More

Stay up to date with our latest insights, benchmarks, and more

SUBSCRIBE

Join our team of passionate professionals

VIEW CAREERS