PHASE 13: NEW PRODUCT/FEATURE LAUNCH PROCESS

Prepare Sales, Marketing, and Customer Success teams for successful product launches

 

Product launches fail to generate revenue when marketing teams, sales people, channel partners, and customer success teams are not included until the late stages of the launch process, or not involved at all in during prelaunch preparations. When products are developed and launched in isolation, a lack of awareness results that stifles the ability for marketing and sales to do their job, leading to poor results. The right launch process compels your customers to act by creating product awareness through strategically planned marketing campaigns, and stories told directly to customers by well-trained sales channels and customer success teams, stimulating latent demand while leading to exceptional revenue growth.

Rapid Diagnostic

1. A product launch process exists that helps to consistently meet your revenue expectations in the first year.

2. You create a product launch plan with a budget for all major launches/releases.

3. Your product launch process has different criteria for new product launches vs. releases of existing products.

4. You have an audit process for launch readiness that is conducted for all major launches.

5. Marketing, Sales, Sales Enablement, and Customer Success teams are included in the early stages of the launch process.

6. All customer facing teams receive content, are enabled, and have a process to nurture prospects and seed the market in preparation for product launches.

7. Marketing develops campaign strategies and plans for new product launches that are ready on day one of the product launch.

8. Sales has finalized forecasts of the product numbers and incentives support the company objectives for the product.

9. You have a documented post launch issue tracking process.

10. You conduct a post launch assessment to understand how future launches can be more successful.

Deliverables

• Launch Readiness Audit

• Launch Goals and Objectives

• Launch Strategy and Plan

• Launch Process and Timeline

• Launch Roles and Responsibilities

• Launch Budget

• Launch Success Metrics and Tracking

• Product Marketing Plan

• Product Training Program

• Product Enablement Coaching

• Risk Mitigation Plan

• Go/No-go Decision Process

• Product Enablement Roles and Responsibilities

• Agile Launch Execution Plan

• Post-Launch Issue Tracking and Resolution Plan

• Pre-Launch/Launch/Post-Launch Assessment

INDUSTRY
STRATEGY AREA
CONTENT TYPE
HR Tech Stack Assessment Tool
May 17 2019
HR Tech Stack Assessment Tool
VIEW
Pipeline Inspection Checklist
May 17 2019
Pipeline Inspection Checklist
VIEW
Account Management Process Tool
May 16 2019
Account Management Process Tool
VIEW
previous
1 of 122
right
Loading...
Product Strategy
You Are Making a Great Product – Are You Focused on Selling It?
What do my users want? The savviest Product leaders are asking themselves this question more frequently than ever. They know great User Experience (UX) is rapidly becoming a competitive differentiator. Customers’ expectations have risen, and failure to provide exceptional customer...
Read More
Product Strategy
Unlocking Cross-Sell and Upsell Potential by Activating the Product Team
The role of a Product Leader is dynamic. Listening to the market, monitoring competitors and developing new products are core responsibilities. They set the organization up for growth.   Yet, one of the lesser associated responsibilities of a Product Leader is translating...
Read More
Product Strategy
As a Product Leader, Are You Regularly Engaging the Sales Team in Product Ideation?
A product leader at a recent client of mine expressed a frustration that most product leaders can relate to. His organization had recently invested heavily in developing a new product that targeted a growing segment of the company’s customer base....
Read More
Product Strategy
SBI's February 2019 CPO Newsletter
Your Product Does Not Sell Itself — Why Clarity Between Product Management & Marketing is Critical Don’t let confusion between product management and product marketing responsibilities risk your product’s success. Devote time early on to clarify these within your team and...
Read More

Stay up to date with our latest insights, benchmarks, strategies & more

CREATE AN ACCOUNT

Join our team of passionate professionals and find your full potential

ALL OPEN POSITIONS