The Problem

Some segments value certain benefits more than other segments. Some customers want simplicity with little flexibility while other customers want maximum flexibility and are willing to tolerate complexity. Packaging for new customers needs to be different than for existing customers. It must be different for “must have” products versus “nice to have” products. Some competitors use all-you-can-eat plans, some use good/better/best, and others rely on product bundling. Failure to get product packaging right can be a major impediment to revenue growth.


The Solution

  • Packaging design
  • Product bundle definition
  • Bundling strategic document
  • Pilot test plan