The Problem

Revenue growth suffers when pricing does not scale with customer growth. It is not easy for customers to predict costs over time. In addition, pricing can restrain revenue growth when it is not agreeable to customers, is easily compared to competitors, and is not easy for your sales teams and channel partners to explain to customers.


The Solution

  • Price elasticity analysis
  • Competitive pricing analysis
  • Pricing options (good, better, best)
  • Bundle design and planning
  • Configure/Price/Quote System Analysis


With the right pricing in place, it is time to move on to Phase 9: Packaging.