Phase 8: Product Design

Design a product that solves the market need and is something your organization can deliver.


The Problem

You haven’t designed a product that works. The market won’t purchase products that are over- or under-engineered. The common cause? Designs that don’t meet the use scenarios. These products may sound good and show well, but will never be purchased. Is the product team staying engaged in the product design or throwing the use scenarios over to the development team too soon?


The Solution

  • Wireframes
  • User personas
  • Product requirements document
  • Feature usability study
  • Product development roles & responsibilities
  • Go/no go decision process
  • Development budget planning
  • Pilot test plan
  • Agile development plan


With product design now in place, it is time to move on to Phase 9: Packaging.