PHASE 8: PRODUCT MANAGEMENT PROCESS

Execute a methodology that moves a product from ideation to launch and beyond

 

Product launches have a 70-90% failure rate, primarily due to loose product management processes. Steps are improperly approved or completely skipped that would confirm a solution solves a market problem, the user design experience is validated, the marketing, sales and customer success teams are prepared for the product launch, and post launch processes are properly executed. The right product management processes will ensure product ideation is vetted and validated throughout the process, so you can commercialize the innovation and have a successful launch.

Rapid Diagnostic

1. Your new products are successful when launched.

2. A product lifecycle framework exists and is used throughout the life of a product.

3. A RACI has been developed that describes the roles and responsibilities for all product stakeholders.

4. Your cross functional teams have a regular cadence to discuss the product vision, direction, and status of products.

5. Using a research-based approach, your product managers are consistently gathering and using marketing intelligence to incorporate into your product roadmaps.

6. Using a research-based approach, you have a methodology that validates the viability of product concepts that solve market problems.

7. Using a research-based approach, you have a methodology that validates product prototypes with potential customers.

8. Using a research-based approach, your product portfolio and integration opportunities are considered and incorporated into each product roadmap.

9. Using a research-based approach, a product review is conducted to ensure your products are aligned with opportunities and trends.

10. Using data-driven models, KPIs have been developed to monitor the health of a product as it matures.

Deliverables

• Documented Product Management Methodology (Agile, Waterfall, Lead, etc.)

• Go/No-go Gating Criteria

• Product Management Dashboard

• Project Plan

• Pilot Test Plan

• Agile Development Plan

• RACI

• Interlock Dependency Matrix

• Meeting and Interlock Cadence

Product Strategy
How to Update Your Pricing and Packaging for Digital Selling
There’s no doubt that the pandemic has permanently impacted daily life in every way. It’s also clear that corporate digital transformation is accelerating in every way. After all, in 2019, many enterprise sales calls absolutely had to be in person...
Read More
Product Strategy
How Leading CMOs Develop a Strong Messaging Architecture
You are to the point where you have built the ideal go-to-market strategy, completed a thorough buyer segmentation, and you even pulled together a Rockstar sales playbook.  You have clearly defined buyer personas and even a well-defined buyer’s journey.  You...
Read More
Product Strategy
Become a Radically Agile Organization to Create Nimble, Sustainable Products
The modern engineering organization is tooled, skilled, and increasingly experienced in delivering products using Agile methodology. This hard-won transformation required fundamental shifts in the processes by which product is designed, developed, and maintained. Yet the business impact of all this...
Read More
Sales Strategy
How a Global Sales Executive Effectively Manages a Disrupted Partner Ecosystem
Well-established tech companies have typically developed a large, multi-layer partner ecosystem that they rely on. For a sales leader in this environment, problem-solving, and having shared responsibilities with these channel partners is the only way to succeed in moving the...
Read More