PHASE 11: PRODUCT PACKAGING

Create product packaging that maximizes the appeal of a product

Packaging can make or break the appeal of a product. When done poorly, even an ideal product will either not meet revenue expectations, or in the worst-case scenario, will completely fail. Creating the right packaging in a way to make a customer feel good about the product drives customer acceptance of a product and the purchase decision.

Rapid Diagnostic

1. You prioritize product packaging as an important consideration as you prepare to launch a product.

2. Using a research-based approach, you have a methodology used for product packaging.

3. New products consistently meet revenue expectations.

4. You have an internal team or a vendor to design your product packaging.

5. Your customers have a positive reaction to your products.

6. A style guide is used to develop product packaging that is consistent for your products.

7. You have a product packaging budget.

8. You get feedback from the market specific to product packaging.

9. Using a research-based approach, you validate product packaging resonates with customers.

10. Enhancing your company brand is an important consideration when developing product packaging.

Deliverables

• Packaging Needs Assessment

• Design Vendor Selection Criteria

• Packaging Design Requirements

• Style Guide

• Packaging Budget

• Packaging Development Process