PHASE 11: PRODUCT PACKAGING

Create product packaging that maximizes the appeal of a product

 

Packaging can make or break the appeal of a product. When done poorly, even an ideal product will either not meet revenue expectations, or in the worst-case scenario, will completely fail. Creating the right packaging in a way to make a customer feel good about the product drives customer acceptance of a product and the purchase decision.

Rapid Diagnostic

1. You prioritize product packaging as an important consideration as you prepare to launch a product.

2. Using a research-based approach, you have a methodology used for product packaging.

3. New products consistently meet revenue expectations.

4. You have an internal team or a vendor to design your product packaging.

5. Your customers have a positive reaction to your products.

6. A style guide is used to develop product packaging that is consistent for your products.

7. You have a product packaging budget.

8. You get feedback from the market specific to product packaging.

9. Using a research-based approach, you validate product packaging resonates with customers.

10. Enhancing your company brand is an important consideration when developing product packaging.

Deliverables

• Packaging Needs Assessment

• Design Vendor Selection Criteria

• Packaging Design Requirements

• Style Guide

• Packaging Budget

• Packaging Development Process

Product Strategy
Become a Radically Agile Organization to Create Nimble, Sustainable Products
The modern engineering organization is tooled, skilled, and increasingly experienced in delivering products using Agile methodology. This hard-won transformation required fundamental shifts in the processes by which product is designed, developed, and maintained. Yet the business impact of all this...
Read More
Sales Strategy
How a Global Sales Executive Effectively Manages a Disrupted Partner Ecosystem
Well-established tech companies have typically developed a large, multi-layer partner ecosystem that they rely on. For a sales leader in this environment, problem-solving, and having shared responsibilities with these channel partners is the only way to succeed in moving the...
Read More
Sales Strategy
Adapting Your Go-To-Market During a Crisis: 7 Steps to Mitigate Revenue Impact
Over the last week, we have seen the effects of the COVID-19 pandemic on the market, businesses, and communities. During these unpredictable times, one thing is certain; we cannot control these events, but we can control how we react.   In today’s...
Read More
Sales Strategy
Lean on Your Community in Times of Uncertainty
We are facing unprecedented challenges with the COVID-19 outbreak, but we are all in this together. SBI is committed to helping you:   Connect with your community – Whether you’re a CEO or leader in sales, marketing, or customer success, you have...
Read More