Phase 2: Product Portfolio
In the product portfolio phase, SBI will help your company inventory the market problems your solutions address.
You don’t know what problems your products solve today. Companies can have tons of products, many of which people may not even know exist. Other products receive more resources than they deserve. The full suite of problems your products solve may not be clear or your products may be improperly mapped. How can you take a better inventory and optimize your portfolio?
- Product portfolio assessment
- Product ownership
- Product market share analysis
- Product rationalization exercise
- Product marketing plan
- Product sales plan
With these tasks finished, it is time to move on to Phase 3: Product Roadmap.